---
title: App Install Campaign - connectRN
description: Maximizing the value of app store install ads to drive down acquisition costs for connectRN.
image: https://berndigital.com/hubfs/crn-app-camp.png
---

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 Jan 11, 2025, 12:30:00 PM

# App Install Campaign - connectRN

![Picture of Bern Digital](https://berndigital.com/hs-fs/hubfs/bd-databox-logo-blk.png?width=50&name=bd-databox-logo-blk.png) [Bern Digital](https://berndigital.com/blog/author/bern-digital)

### ![crn-app-camp](https://berndigital.com/hs-fs/hubfs/crn-app-camp.png?width=960&height=480&name=crn-app-camp.png)

### The Challenge

Facing an increasingly competitive marketplace to acquire nurses and as a result, rising costs for every nurse hired, connectRN was seeking a lower cost pathway to acquire hired nurses in key markets. 

### The Solution

After a thorough analysis of pipeline conversion data, it was clear that target audience members who downloaded the app (vs filling a website form) were more engaged, stickier, and higher value. As a result, we recommended and executed the following items, which resulted in improved performance.

- Launching app-install campaigns through Paid Social and Paid Search.
- Optimizing campaigns to optimize for individuals who signed up rather than just downloads or installs.
- Integrating emotional triggers that connectRN can solve for into the ads and the app-based hiring flow, for example: "never miss another one of your kids’ soccer games when you control your schedule"

### The Results

- ### **-84% Cost/Lead**
- ### **-38% Cost/Hire**
- ### **-38% Paid Ad Spend**

[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

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[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

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