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The Bern Book

Welcome to The Bern Book. This is a list of the rules we work and live by. They’re the principles that guide how we do business and how we solve problems.

Is it complete? No way. Like the businesses we work with, it will continue to evolve over time. When you look under as many rocks as we do, you’re bound to learn something new. And while the theory behind it won’t change, the content might.

Read on to see how we work...

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Reject The Default

There’s always a better way. Finding it can be tough, but old thinking leads to more of the same. It’s a recipe for mediocrity. But, that’s how you’ll rise above the rest.
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Be Decisive

Paralysis-by-analysis is deadly, and can expose even the most successful business. Never allow what if to become we should have.
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Generate More Ideas

Nailed it on the first try? Think again. Come up with two more ideas. Then five more. You’ll either confirm you had it the first time or discover something even stronger.
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Measure Metrics that Matter

Nothing is a KPI if everything is a KPI. Focus on the metrics that move your business forward and ignore the noise.
experiment often

Experiment Often

Complacency is an epidemic, and it's an easy one to avoid. Tweak, tinker, iterate, then optimize. Every. Single. Day.
explore uncharted territory

Explore Uncharted Territory

Crowded areas make it hard to be noticed. Find a new channel or some white space and plant your flag with authority.
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Speak to New Audiences

Prevent your vision from getting too narrow. Seek growth through individuals with different characteristics and behaviors.
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Listen, Then Speak

Your audience is telling you what they want. Learn to listen for long enough that you can hear them. Feedback is your most valuable resource.
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Treat Customers Like Friends

You can’t go wrong being trustworthy, reliable, and present. Connecting on an emotional level builds real loyalty.
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Challenge Your Own Ideas

Don’t be afraid to beat up your own thinking. It’s a great way to grow creatively and expand your perspective.
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Be Ever Curious

Look under rocks, open doors, and knock down walls. You never know what you’ll find. New opportunities won't come looking for you.
focus on strategic goals

Focus on Strategic Goals

It’s easy to get too deep in the weeds. Step back, take a deep breath, and refocus on the big picture.
seek frequent feedback

Seek Frequent Feedback

You’re a focus group of one. Consider other viewpoints to ground yourself and your thinking in everything you do.
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Don't Fear a Little Crazy

Push past your boundaries. Hockey stick growth comes when you venture outside your comfort zone.
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Embrace the Haters

You know you’ve made it when someone feels passionate enough to hate what you’re doing. Don’t ignore it; revel in it and use it to fuel your fire.
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Tees Over Ties

Life’s too short to wear a tie. We don't take business lightly, but growth is fun. Don’t take yourself too seriously.

Ready to Grow?

We're Proud of Our Work

Don't just take our word for it, see what happens when you work with us.

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On a mission to turn sickness into strength through community.

See The Results
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Optimizing global content operations for the enterprise.

See The Results
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Leading global change through vertical container farming.

See The Results

Working With Us

Customized programs to grow your your brand, product, or service.

Growth Planning Meeting

A commitment-free meeting, during which we’ll get to know each other, discuss your goals, and talk about how we can help your business grow.

Proposal and Action Plan

Next, we’ll share and review a customized proposal designed to achieve your brand’s specific objectives - no cookie-cutter templates here.

Launch, Grow, and Scale

Once you’ve accepted the proposal, we’ll get to work building content, launching campaigns, and working hand-in-hand to grow your business.

Projects and Partners