The Challenge Facing an increasingly competitive marketplace to acquire nurses and as a result,...
The Challenge
connectRN was struggling to convert leads to hires, resulting in inefficient ad campaign performance due to a lack of down-funnel productivity.
The Solution
After identifying an insight that the leads were not signing up due to a perceived lack of features and functions compared to competitors, a complete cross-channel campaign was launched to take down competitors and demonstrate connectRN’s marketplace superiority.
The result of the campaign was a material improvement in down-funnel conversion rates, increasing hire volume and reducing costs.
