---
title: Competitive Takedown Campaign - connectRN
description: Leveraging competitive superiority to get attention, increase lead volume, and reduce the cost/hire.
image: https://berndigital.com/hubfs/crn-takedown.png
---

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[LET'S GET TO WORK](https://berndigital.com/lets-get-to-work)

 Jan 11, 2025, 9:13:08 AM

# Competitive Takedown Campaign - connectRN

![Picture of Bern Digital](https://berndigital.com/hs-fs/hubfs/bd-databox-logo-blk.png?width=50&name=bd-databox-logo-blk.png) [Bern Digital](https://berndigital.com/blog/author/bern-digital)

### ![crn-takedown](https://berndigital.com/hs-fs/hubfs/crn-takedown.png?width=960&height=535&name=crn-takedown.png)

### The Challenge

connectRN was struggling to convert leads to hires, resulting in inefficient ad campaign performance due to a lack of down-funnel productivity.

### The Solution

After identifying an insight that the leads were not signing up due to a perceived lack of features and functions compared to competitors, a complete cross-channel campaign was launched to take down competitors and demonstrate connectRN’s marketplace superiority.

The result of the campaign was a material improvement in down-funnel conversion rates, increasing hire volume and reducing costs.

### The Results

- ### **+103% Lead -> Hire Rate**
- ### **+202% Click-Through-Rate**
- ### **-64% Cost/Hire**

[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

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[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

## [App Install Campaign - connectRN](https://berndigital.com/blog/crn-app-store-install-campaign)

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 Jan 11, 2025, 12:30:00 PM

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 Dec 17, 2025, 9:15:25 AM

If you look at your marketing reports today, what do you see? For most B2B businesses, the answer...

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[![](https://berndigital.com/hs-fs/hubfs/Screenshot%202026-05-11%20at%209.43.54%20AM.png?height=200&name=Screenshot%202026-05-11%20at%209.43.54%20AM.png)](https://berndigital.com/blog/creative-strategy-volume-vs-variance)

[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

## [The Discrete Creative Strategy: Why Volume Without Variance Fails](https://berndigital.com/blog/creative-strategy-volume-vs-variance)

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 May 18, 2026, 12:49:02 PM

It's easy to fall into the trap of believing that creative volume is the primary driver of scale....

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