After discovering colorful salt at a market in Paris, Saltery Founder, Lily, was inspired to empower salt lovers everywhere (you!) to discover how incredible well-made, high-quality salt can be. You'll be amazed by how easily Saltery will transform everything in such a simple way.

Saltery is known for better tasting salt available in a variety of flavor profiles and combinations that are simply more fun and elevate every dish.

With a new website in place and a collection of interesting and popular products, Saltery was ready to begin driving growth from a new, wider audience. Previous attempts to scale revenue had faltered due to rising costs and unprofitable paid campaign performance. The primary objective was to scale revenue and new customer acquisition, profitably.

Following a review of previous campaigns, a strategy exercise, and a tight partnership with the brand's creative team, we developed a go-to-market plan that included a revised paid campaign structure, improved communication with the existing audience, and a better on-site user experience. The result was year-over-year total revenue growth of over 150% fueled by...

• Tighter planning for product launches and capitalizing on top-selling SKUs.
• New, more effective ad creative to lift engagement, tell a compelling story, and capture attention.
• Improved landing pages and thus, conversion rates.
• Frequent experimentation and iteration, especially with ad creative.
• Content and creative aligning with the needs of the audience.
• Expansion to new channels and tactics, improving efficiency.