The leading Content Marketing Platform for the enterprise, Percolate’s platform is purpose-built to address the marketing’s biggest bottleneck – content. With Percolate, marketers at over 600 global brands including McDonald’s, Pabst Blue Ribbon, Sony, and Rockwell can efficiently manage the operations of content, from strategy and planning through development and execution to drive growth.
Service areas
Digital ABM Strategy
Demand Generation
Lead Acquisition
Paid Campaign Management
Email and Automation Strategy
Reporting and Insights
the challenge
When we first engaged, Percolate struggled to reach the right audience through digital channels. Although leads were coming in, campaigns were expensive and inefficient, and the sales team was spending time working unqualified leads that didn’t meet bullseye criteria.
The solution
To address Percolate’s challenges, we developed a revamped digital strategy to engage the audience and convert new prospects. This plan included:
Implementing tracking protocols to enable deeper performance evaluation, which uncovered insights related to targeting, creative, and messaging.
Optimizing pre-existing campaigns using channel-specific tactics to minimize waste.
Developing and launching new, more targeted campaigns to reach potential customers through new channels.
Completing a messaging exercise to generate copy more likely to resonate with enterprise marketers.
Overhauling existing outbound ad content, copy, and messaging with data- and customer-driven insights about the audience.
The Results
210%
Lead Conversion Rate Improvement
985.7%
Growth in Sales Accepted Leads
85.2%
Reduction in Cost per Lead
Percolate successfully exited via acquisition by Seismic
what they say
"Mat and his team are incredible partners. They jumped right in and worked side by side with our demand gen team to quickly assess what was working, what wasn’t, and where we could gain efficiencies. Bern Digital has brought a level of discipline and insight into our digital strategy that has made a huge impact on our growth.“ Jen Reddy SVP of Marketing
Linkedin Advertising
Percolate's Product
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