Mighty Well’s mission is to help patients and their caregivers turn sickness into strength. They’re leading the global charge that changes the perception of patients from victims to fighters by improving the experience of being a patient.

They’re working to create the products and support system that patients and their networks need, from functional and stylish apparel and accessories that you can wear with confidence, to content that can help you get through the good times and the bad.

Mighty Well approached us ready to take their digital presence and marketing capabilities to the next level, with a focus on jump-starting digital revenue growth.

Following a complete digital audit and strategic development exercise, we worked with Mighty Well to launch a new digital strategy focused on creating a comprehensive and consistent experience for customers across all channels. This strategy was centered around developing a stronger community with a unified Call To Action; become a Friend in The Fight.

• Unifying messaging and communications across all digital channels.
• Launching new channels such as Paid Social Ads to identify and acquire new community members and customers.
• Revamping the email program through new automations, a content-distribution approach, prioritizing content over commerce.
• Overhauling the approach to Paid Search campaigns to maximize efficiency and minimize waste.
• Developing content that connects customer interests and needs with products through valuable and informative articles for both customer education and SEO purposes.