132% YoY Revenue Growth for Fan Favorite

Fan Favorite is a sports apparel and memorabilia company founded in 2013. The brand is renowned for its unique blend of art, pop culture, and sports, offering products such as t-shirts, hoodies, hats, posters, and wall prints that resonate with die-hard sports fans across the country. Their designs often incorporate comic book-inspired themes, appealing to enthusiasts who appreciate quality art and sports history.

In 2023, Fan Favorite struggled to meet their ecommerce revenue and profitability goals due to challenges with brand and product awareness. Marketing campaigns were limited to low-funnel activities with a small subset of the brand's product catalog, and while  able to capture existing demand, failed to expand the reach and awareness required to drive material growth in core metrics.

To address these challenges, in January 2024 the Bern Digital team shifted the overall marketing strategy to focus on generating demand for a broad range of products among new and existing customers through engaging, emotional content, expanding the market potential for the brand. Specific executions included:

• Revamping the approach to paid ad creative, integrating emotional copy and eye-catching creative, and launching new formats such as UGC-style video ads.
• Introducing a full-funnel paid advertising program with discrete content at each stage to drive awareness among new audiences, create demand from qualified shoppers, and capture new customers interested in the gear. 
• Overhauled the product catalog feeds for Meta Ads and Google Ads, allowing for more efficient product matching and effective product pairing with each audience member.
• Implemented a new email marketing approach covering a wider range of products, exposing new audiences to core products and feeding retargeting audiences.
• Increased conversion rates by adjusting landing pages and ad destinations.