In early 2024 Boston Veterinary Clinic, Boston's most innovative veterinary practice, was looking for a more cohesive approach to creative strategy to generate awareness, build trust with the audience, and acquire new patients.
In addition to assuming responsibility for the outbound marketing channels, we began a creative overhaul with a focus on achieving the above objectives while remaining true to the brand.
INTEGRATED BRANDING DRIVES RESULTS
Through bold visuals, thoughtful design, and clear messaging, we crafted performance ads, emails, print and magazine ads, and landing pages that seamlessly connect with audiences.
We focused on creating a cohesive visual presence that effectively represented the brand while using carefully selected colors and imagery paired with impactful copy to capture attention, inspire curiosity, and highlight key services like Urgent Care, Cat Care, and Fear Free Care.
Across all channels the approach blended compelling visuals with clear messaging to create an engaging and effective user experience.
The results speak for themselves, with improved engagement rates, conversion rates, and efficiency rates that resulted in more new patients at a lower cost.
CREATIVE SERVICES PROVIDED
Performance Ad Creative Email Templates Website and Landing Pages Print and Magazine Ads
THE RESULTS
51%
Increase in Ad CTR
189%
Lift in Ad Engagements
113%
Increase in Email CTR
IMPROVED TRACKING AND ROI MEASURMENT
Before partnering with us, the BVC team lacked a reliable way to evaluate whether their campaigns were delivering results efficiently and profitably, despite significant advertising investments.
To solve this, we developed and implemented a custom tracking and reporting system. This included new dashboards, integrated data sources, and refined tracking tags, all designed to provide clear visibility into performance all the way down the funnel.
As a result, BVC can now make more informed decisions and accurately calculate the ROI for every advertising dollar spent.
Tracking Before Bern Digital
Tracking with Bern Digital
Ad Impressions
Returning Patients from Ads
Ad Clicks
New Patients from Ads
Website Traffic
Revenue from New Patients
Ad Spend
Return on Investment
THE BERN APPROACH TO CREATIVE
Consistency Ensures your logo and brand aligns with your strategy, and builds brand recognition.
Targeted Appeal Tailors your brand to resonate with your audience, attracting the right customers.
Strategic Vision Creates a brand that remains relevant and adaptable as your business grows.
Efficiency Streamlines the design process, saving time and resources.
Integrated Messaging Guarantees a cohesive brand presence across all campaigns and platforms.
Data-Driven Uses insights to inform design, creating a brand identity that's both creative and effective.
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