Bern is a private helmet company with a 15-year legacy of pioneering street-inspired gear that sets the tone for style, comfort, and safety on the streets, trails, slopes, and on the water.

Bern focuses on designing stylish, innovative, and purpose-built helmets that appeal to riders looking for something a little out of the ordinary. Being the original all-season helmet brand, Bern is a team that’s passionate about being active, and having fun.

Note: Bern Unlimited and Bern Digital are not affiliated outside of a digital marketing partnership, despite similar company names.

Bern Helmets engaged us to spearhead a more aggressive digital marketing effort around the following objectives:

• Drive digital revenue through the BernHelmets.com website.
• Establish a deeper, more direct relationship with the consumer.
• Build an owned digital audience by expanding newsletter and email marketing efforts.
• Improve digital campaign efficiency and reduce cost.

After completing a digital strategy exercise, we partnered with the Bern Helmets marketing and executive teams to:

• Overhaul outbound ad messaging with a focus on product value to the consumer.
• Expand the number of digital touchpoints with the audience for increased awareness and engagement.
• Implement new email acquisition, newsletter, and automation tactics to add value throughout the funnel.
• Integrate more authentic, more engaging visuals and copy to outbound digital communications.
• Shift content strategy from product-first to a wider array of tangential yet high-relevant and compelling topics that facilitated more frequent, less sales-focused conversions.
• Launched completely restructured Paid Search and Paid Social advertising campaigns targeting an audience of highly eligible and qualified potential customers.