FITNESS AND WELLNESS - DIGITAL SUBSCRIPTIONS
Driving 82% New Subscriber Growth Through Paid Ads for Saran Pilates
THE CHALLENGE
Saran Pilates was running paid ads but struggling to achieve profitable growth. Campaigns lacked visibility into true ROI and acquisition, clarity around creative performance, and volume wasn’t strong enough to justify continued investment. The brand needed data clarity, transparency, scalability, and a shift in approach to drive sustainable revenue.
THE SOLUTION
In May 2025 the Bern Digital rebuilt the paid acquisition efforts from the ground up:
- Analyzed customer and subscriber data to define allowable acquisition costs and profitability benchmarks.
- Implemented full-funnel tracking for purchases and subscriptions to ensure accurate performance data.
- Developed a custom dashboard to visualize results and enable data-driven decision-making at a glance.
- Overhauled paid advertising campaigns from targeting to bid types to optimization strategies.
- Revamped the landing page and creative approach, introducing more variety and storytelling to highlight value propositions.
- Launched a comprehensive campaign for a new class offering, achieving stronger engagement and higher sign-ups than any previous release.
Year-Over-Year Results
82%
NEW SUBSCRIBER GROWTH
2100+
NEW SUBSCRIBERS
-60%
COST/ACQUISITION
What They Say
"TLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
