---
title: Saran Pilates Paid Ads Case Study - Bern Digital
---

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###### FITNESS AND WELLNESS - DIGITAL SUBSCRIPTIONS

# Driving 82% New Subscriber Growth Through Paid Ads for Saran Pilates

###### THE CHALLENGE

Saran Pilates was running paid ads but struggling to achieve profitable growth. Campaigns lacked visibility into true ROI and acquisition, clarity around creative performance, and volume wasn’t strong enough to justify continued investment. The brand needed data clarity, transparency, scalability, and a shift in approach to drive sustainable revenue.

###### THE SOLUTION

In May 2025 the Bern Digital rebuilt the paid acquisition efforts from the ground up:

- Analyzed customer and subscriber data to define allowable acquisition costs and profitability benchmarks.
- Implemented full-funnel tracking for purchases and subscriptions to ensure accurate performance data.
- Developed a custom dashboard to visualize results and enable data-driven decision-making at a glance.
- Overhauled paid advertising campaigns from targeting to bid types to optimization strategies.
- Revamped the landing page and creative approach, introducing more variety and storytelling to highlight value propositions.
- Launched a comprehensive campaign for a new class offering, achieving stronger engagement and higher sign-ups than any previous release.

### Year-Over-Year Results

## 82%

NEW SUBSCRIBER GROWTH

## 2100+

NEW SUBSCRIBERS 

## -60%

COST/ACQUISITION

## What They Say

> *"Working with Bern Digital helped us turn our paid ads into a real growth channel instead of an experiment. The strategy felt thoughtful and aligned with our brand, and the results spoke for themselves. I finally felt confident scaling ads without losing the heart of Saran Pilates."*
> 
> 
> 
>  - Gabrielle Saran,  Founder

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