---
title: Optis Consulting SEO Case Study - Bern Digital
description: Driving organic search growth for a boutique procurement consulting form through a comprehensive audit, revised audit, and monthly updates rooted in data analysis.
---

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###### ENTERPRISE PROCUREMENT CONSULTING

# 53% YoY Organic Sessions Growth

###### ABOUT OPTIS CONSULTING

[Optis Consulting](https://optisconsulting.com/) is a boutique consulting firm specializing in Source-to-Pay transformation. Established in 2011, Optis provides independent advice, precision implementation, and sustainable results to organizations seeking to optimize their procurement processes. 

###### THE CHALLENGE

In a crowded marketplace with a hard-to-reach audience and minimal active search volume for high value keywords, Optis Consulting was looking to be discovered by potential new clients who were not already familiar with their work. Their website was not ranking highly for many non-branded keywords, and the keywords that the website was ranking for were low volume, high competition keywords that were not generating meaningful traffic or conversions. 

###### THE SOLUTION

To address these challenges we conducted a comprehensive SEO audit and supported a content development plan to unlock new opportunities to rank and drive traffic by:

- Analyzing the keywords the site was ranking for to identify targets, priorities, and focus areas.
- Researching keywords and competitors to identify additional non-branded keywords to target.
- Optimizing content on a monthly cadence, especially for core content pieces like the [Definitive Guide to Source-to-Pay](https://optisconsulting.com/source-to-pay-the-definitive-guide/).
- Identifying and building new pages to attract organic search traffic.
- Generating new content to rank for the target keywords with an emphasis on an optimized experience and lead capture.

### Year-Over-Year Organic Search Results

## 53%

ORGANIC SESSIONS INCREASE

## 64%

ENGAGED SESSION INCREASE

## 51%

NEW USER INCREASE

## What They Say

> *"Working with Bern Digital has been a true extension of our in-house capabilities, providing expert advice, guidance, and invaluable input for our SEO efforts. Not only are the Bern team incredibly knowledgeable, they are a joy to work with. We would not have been able to achieve results without them."*
> 
> 
> 
>  Chelsea Tulley-Wrynn  
> Manager, Partnerships and Marketing

[![Optis-Definitive-Guide-SEO-Piece](https://berndigital.com/hs-fs/hubfs/Optis-Definitive-Guide-SEO-Piece.png?width=1500&height=491&name=Optis-Definitive-Guide-SEO-Piece.png "Optis-Definitive-Guide-SEO-Piece")](https://optisconsulting.com/source-to-pay-the-definitive-guide/)

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