ENTERPRISE PROCUREMENT CONSULTING
53% YoY Organic Sessions Growth
ABOUT OPTIS CONSULTING
Optis Consulting is a boutique consulting firm specializing in Source-to-Pay transformation. Established in 2011, Optis provides independent advice, precision implementation, and sustainable results to organizations seeking to optimize their procurement processes.
THE CHALLENGE
In a crowded marketplace with a hard-to-reach audience and minimal active search volume for high value keywords, Optis Consulting was looking to be discovered by potential new clients who were not already familiar with their work. Their website was not ranking highly for many non-branded keywords, and the keywords that the website was ranking for were low volume, high competition keywords that were not generating meaningful traffic or conversions.
THE SOLUTION
To address these challenges we conducted a comprehensive SEO audit and supported a content development plan to unlock new opportunities to rank and drive traffic by:
- Analyzing the keywords the site was ranking for to identify targets, priorities, and focus areas.
- Researching keywords and competitors to identify additional non-branded keywords to target.
- Optimizing content on a monthly cadence, especially for core content pieces like the Definitive Guide to Source-to-Pay.
- Identifying and building new pages to attract organic search traffic.
- Generating new content to rank for the target keywords with an emphasis on an optimized experience and lead capture.
Year-Over-Year Organic Search Results
53%
ORGANIC SESSIONS INCREASE
64%
ENGAGED SESSION INCREASE
51%
NEW USER INCREASE
What They Say
"Working with Bern Digital has been a true extension of our in-house capabilities, providing expert advice, guidance, and invaluable input for our SEO efforts. Not only are the Bern team incredibly knowledgeable, they are a joy to work with. We would not have been able to achieve results without them."
