TikTok Amplification Campaign - Fiverr

The Challenge

Fiverr’s B2B marketing team had previously tested TikTok Ad campaigns, but weren’t seeing the desired results, with low engagement and interaction rates. Our team was tasked with developing a campaign to ensure that high value potential prospects would not only engage with the content to drive recall, but click through to the website.

The Solution

Provided with benchmarks from previous campaigns, we developed a new approach focused on TikTok Ads and Spark campaigns focused on influencer-style content, which over the course of a 4 week campaign generated far superior results.

• Supported the internal team in development of a problem/solution style brief for partner creators with highly engaging hooks and strong CTAs.
• Refined the audience based on key persona insights that allowed for more accurate targeting through paid campaigns.
• Launched and managed the campaigns, ensuring effective budget distribution to the highest value and most engaging ads.

The Results