---
title: TikTok Amplification Campaign - Fiverr
description: Driving awareness and engagement for Fiverr's B2B business unit through TikTok and Spark Ads.
image: https://berndigital.com/hubfs/fiverr-image.png
---

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[LET'S GET TO WORK](https://berndigital.com/lets-get-to-work)

 Jan 11, 2025, 9:06:24 AM

# TikTok Amplification Campaign - Fiverr

![Picture of Bern Digital](https://berndigital.com/hs-fs/hubfs/bd-databox-logo-blk.png?width=50&name=bd-databox-logo-blk.png) [Bern Digital](https://berndigital.com/blog/author/bern-digital)

### ![fiverr-image](https://berndigital.com/hs-fs/hubfs/fiverr-image.png?width=2870&height=1396&name=fiverr-image.png)

### The Challenge

Fiverr’s B2B marketing team had previously tested TikTok Ad campaigns, but weren’t seeing the desired results, with low engagement and interaction rates. Our team was tasked with developing a campaign to ensure that high value potential prospects would not only engage with the content to drive recall, but click through to the website.

### The Solution

Provided with benchmarks from previous campaigns, we developed a new approach focused on TikTok Ads and Spark campaigns focused on influencer-style content, which over the course of a 4 week campaign generated far superior results.

- Supported the internal team in development of a problem/solution style brief for partner creators with highly engaging hooks and strong CTAs.
- Refined the audience based on key persona insights that allowed for more accurate targeting through paid campaigns.
- Launched and managed the campaigns, ensuring effective budget distribution to the highest value and most engaging ads.

### The Results

- ### **+336% Clicks**
- ### **+1272% Comments**
- ### **+453% Total Engagement**

[#DigitalWins](https://berndigital.com/blog/tag/digitalwins)

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