---
title: Fan Favorite Case Study - Bern Digital
---

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###### SPORTS AND APPAREL

# 132% YoY Revenue Growth for Fan Favorite

###### ABOUT FAN FAVORITE

Fan Favorite is a sports apparel and memorabilia company founded in 2013. The brand is renowned for its unique blend of art, pop culture, and sports, offering products such as t-shirts, hoodies, hats, posters, and wall prints that resonate with die-hard sports fans across the country. Their designs often incorporate comic book-inspired themes, appealing to enthusiasts who appreciate quality art and sports history.

###### THE CHALLENGE

In 2023, Fan Favorite struggled to meet their ecommerce revenue and profitability goals due to challenges with brand and product awareness. Marketing campaigns were limited to low-funnel activities with a small subset of the brand's product catalog, and while  able to capture existing demand, failed to expand the reach and awareness required to drive material growth in core metrics.

###### THE SOLUTION

To address these challenges, in January 2024 the Bern Digital team shifted the overall marketing strategy to focus on generating demand for a broad range of products among new and existing customers through engaging, emotional content, expanding the market potential for the brand. Specific executions included:

- Revamping the approach to paid ad creative, integrating emotional copy and eye-catching creative, and launching new formats such as UGC-style video ads.
- Introducing a full-funnel paid advertising program with discrete content at each stage to drive awareness among new audiences, create demand from qualified shoppers, and capture new customers interested in the gear. 
- Overhauled the product catalog feeds for Meta Ads and Google Ads, allowing for more efficient product matching and effective product pairing with each audience member.
- Implemented a new email marketing approach covering a wider range of products, exposing new audiences to core products and feeding retargeting audiences.
- Increased conversion rates by adjusting landing pages and ad destinations.

### Year-Over-Year Results

## 132%

REVENUE GROWTH

## 90%

ROAS GROWTH

## 33%

PAID ADS PROFITABILITY GROWTH

## What They Say

> *"The Bern Team are great partners, staying ahead of the curve and driving growth through our brand through email and ads. I know I can trust that they are always keeping the best interest of the business in mind, and are finding every opportunity to capitalize."*
> 
> 
> 
>  - Mahlon Williams,  Founder and Head of Creative and Design

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