Ahead of the holiday shopping period, we partnered with the Mighty Well team to develop and execute a challenge that engaged ambassadors to drive awareness and education around two new products. Ambassadors were provided with a detailed brief and instructions to post multiple product-related videos in a two-week window to build momentum.
Incentivize ambassadors to produce a high volume of videos in a short period by offering a cash prize to the creator with the most video views in a critical two week promotion period. This would create a meaningful moment among the target audience, building interest in the products, while still allowing all ambassadors to earn affiliate revenue, whether they won the challenge or not.
In addition, these videos were repurposed for paid advertising channels, extending the value of the content, providing comprehensive audience coverage and lifting overall revenue for featured products.