Ovia Health is transforming the way women and families are supported along the parenthood journey, through direct to consumer fertility, pregnancy, and parenting apps and a maternity and family benefits solution for employers and health plans.
The team approached us to refine their outbound lead acquisition methods. They wanted to ensure that they had a tight strategy that would demonstrate real results in the form of prospective companies interested in offering Ovia Health’s employer offering as part of their benefits package.
Service areas
Demand Generation
Lead Acquisition
Paid Campaign Management
Reporting and Insights
the challenge
Ovia Health's team tasked us with increasing market awareness among key audience members, ensuring paid campaigns resulted in effective placements, sourcing a high volume of new leads, and precisely targeting a narrow core audience.
The solution
To achieve these goals we worked with Ovia Health's internal marketing team to implement a comprehensive acquisition plan the included:
Integrated a top, middle, and bottom funnel approach across campaigns.
Developed new audience segments based on internal and external research and insights.
Created new messaging that would resonate with the audience.
Launched new paid campaigns on LinkedIn and Facebook.
The Results
200+
New MQLs
108%
Conversion Rate Improvement
39%
Reduction in Cost per Lead
what they say
"We challenged Mat and his team to drive quality leads for our sales team, and over the course of the last year we’ve done just that, generating conversations with key prospects. Mat is always willing to think creatively and work as part of the team to get the job done — it’s been a pleasure working with Bern Digital.“ Sarah Coppersmith Director, Communications + Brand Strategy
Paid Ads, Landing Pages, Content Strategy
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