Bern Digital - The Bern Book

Welcome to the Bern Book. This is a list of the rules we work and live by. They’re the principles that guide how we do business and how we solve problems.

Is it complete? No way. Like the businesses we work with, it will continue to evolve over time. And while the theory behind it won’t change, the content might. When you look under as many rocks as we do (see below), you’re bound to learn something new.

Read on to see how we work.

Reject the Default

There’s always a better way. Finding it can be tough, but old thinking leads to more of the same. It’s a recipe for mediocrity. But, that’s how you’ll rise above the rest.

Be Decisive

Paralysis-by-analysis is deadly. Never allow what if to become we should have.

Generate More Ideas

Nailed it on the first try? Think again. Come up with two more ideas. Then five more. You’ll either confirm you had it the first time or discover something even stronger.

Measure Metrics that Matter

Nothing is a KPI if everything is a KPI. Focus on the metrics that move your business forward and ignore the noise.

Experiment Often

Complacency is an epidemic. Tweak, tinker, iterate, then optimize. Every. Single. Day.

Explore Uncharted Territory

Crowded areas make it hard to be noticed. Find a new channel and plant your flag.

Speak to New Audiences

Prevent your vision from getting too narrow. Seek growth through individuals with different characteristics and behaviors.

Listen, Then Speak

Your audience is telling you what they want. Learn to listen for long enough that you can hear them.

Treat Customers Like Friends

You can’t go wrong being trustworthy, reliable, and present. Connecting on an emotional level builds real loyalty.

Challenge Your Own Ideas

Don’t be afraid to beat up your own thinking. It’s a great way to grow creatively and expand your perspective.

Be Ever Curious

Look under rocks, open doors, and knock down walls. You never know what you’ll find.

Focus on Strategic Goals

It’s easy to get deep in the weeds. Step back and refocus on the big picture.

Seek Frequent Feedback

You’re a focus group of one. Consider other viewpoints to ground yourself and your thinking in everything you do.

Don’t Fear a Little Crazy

Push past your boundaries. Hockey stick growth comes when you venture outside your comfort zone.

Embrace the Haters

You know you’ve made it when someone feels passionate enough to hate what you’re doing. Don’t ignore it; revel in it and use it to fuel your fire.

Tees Over Ties

Life’s too short to wear a tie. Don’t take yourself too seriously.

Ready to grow your business?

Reach out and together we’ll find a solution that works for your timeline, your budget, and your business needs.
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