Another year, another post about making a move. After more than a year with Fenway Sports Management, I am officially moving on to the next opportunity, and I couldn’t be more excited to announce the launch of a new growth consulting practice, Bern Digital.

Right now you’re probably thinking that I am a little nuts, leaving a great career to go out on my own and start my own agency. Anyone who has started a business knows it’s an uphill battle, and requires a nearly unlimited amount of blood sweat and tears, but I am psyched about it and I can’t wait to get started. Here’s why…

Building Is My Passion

The itch has been with me for a long time, and it’s time to scratch it. Even at a young age I had a passion for identifying market opportunities and starting businesses. With two small business experiments under my belt, I am excited to be committing to my first full-time entrepreneurial venture, and to work on building something from the ground up.

Fresh Thinking and Takeaways

There’s nothing like working with partners in a variety of industries. Over the years I have found that it’s one of the best ways to learn and develop new strategies. Despite the fact that each might have completely unique factors that drive their businesses, there are key behavioral, market, and technological takeaways from any project that can be applied to marketing as a whole. Getting smarter on a regular basis is critical to driving a business forward, and I relish every opportunity to do so.

Uncovering White Space Is Fun

One of the best parts of marketing is the strategic thinking required to identify new opportunities and uncover white space; the inefficient spaces in a market where the right brand can provide a solution. Yes, the deep dives and research this process requires might be tedious, but with each breakthrough it pays off, and I can’t wait to start helping my partners find new opportunities.

I’m Addicted to Growth and Progress

There’s just nothing quite like launching new campaign or platform and seeing the positive results roll in, knowing that you’re responsible for a growing business. And the more it happens, the more addicting it becomes. This feeling drives me to think about new approaches and strategies to compound the positive performance and sustain that growth, chasing bigger and better every day. Bern Digital is going to give me an outlet through which to do that, both in my own business and for my clients and partners.

I’m Excited to Deliver Great Work

I can’t wait to get back to doing what I love; helping partners grow their businesses. Building trust with a partner through amazing work that moves their business in the right direction is one of my favorite things in the world. I am beyond excited to get started, and I am ready to embark on this new adventure.

Looking for help growing your business? If you want to learn more about Bern Digital and my approach to business growth, head over to BernDigital.com, or feel free to drop me a note.