Three Marketing Resolutions for 2018

As 2018 is the first year of business for Bern Digital, I want to get things started properly. Last week I decided to sit down and think about three marketing concepts that I want to apply in my own business and as I deliver work for partners.

My goal was not to set three measurable and achievable milestones to aim for, such as acquiring five new leads through my website, because I want to avoid being too focused on tactics. At the same time, I also didn’t want to reach for something so unrealistic that it doesn’t make sense, like integrating a VR component into every marketing campaign.

This led me to three concepts that I believe are mature enough to be applied to a wide variety of businesses, can help to differentiate my partners from their competitors, and will lead to long term growth. Here’s what I came up with…

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Boulder Beats – What I Learned By Starting My Own Business

The Boulder Beats logo mark, designed by yours truly.

A few weeks ago I met a former coworker – someone I’ve been fortunate to learn a lot from over the years – for an after-work cocktail. We discussed business ventures, new projects, and past experiences. Our conversation made me reminisce about the run my former roommate, Josh, and I had as owner/operators of a bootstrapped entertainment business.

Josh and I were fortunate to learn a remarkable amount in the three years we spent operating the company. Almost ten years later I find myself exercising the knowledge from those experiences frequently in both my personal and professional life. I haven’t written much about Boulder Beats here on The Bern Blog, so I am going to take this opportunity to share a handful of key learnings from my time running and growing a small business.

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