The leading Content Marketing Platform for the enterprise, Percolate’s platform is purpose-built to address the marketing’s biggest bottleneck – content.

With Percolate, marketers at over 600 global brands including McDonald’s, Pabst Blue Ribbon, Sony, and Rockwell can efficiently manage the operations of content, from strategy and planning through development and execution to drive growth.

Jump to Results ↓

Business Challenge

When we first engaged, Percolate struggled to reach the right audience through digital channels. Although leads were coming in, campaigns were expensive and inefficient, and the sales team was spending time working unqualified leads that didn’t meet bullseye criteria.

Key goals for 2018 included:

  • Reeling in campaign spending
  • Collecting better data to drive strategic insights
  • Supporting sales by starting more conversations with better quality prospects.

The Solution

To address Percolate’s challenges, we developed a strategic plan of attack that would lead to more efficient marketing results. This plan included:

  • Implementing tracking protocols to enable deeper performance evaluation, which uncovered insights related to targeting, creative, and messaging.
  • Optimizing pre-existing campaigns using channel-specific tactics to minimize waste.
  • Developing and launching new, more targeted campaigns to reach potential customers through new channels.
  • Completing a messaging exercise to generate copy more likely to resonate with enterprise marketers.
  • Overhauling existing outbound ad content, copy, and messaging with data- and customer-driven insights about the audience.

The Result


50%

Lead Conversion Rate Improvement

93%

Growth in Sales Opportunities

37%

Reduction in Cost per Lead

Testimonial

Mat and his team are incredible partners. They jumped right in and worked side by side with our demand gen team to quickly assess what was working, what wasn’t, and where we could gain efficiencies. Bern Digital has brought a level of discipline and insight into our digital strategy that has made a huge impact on our growth.

Jen Reddy
SVP of Marketing

Ready to grow your business?

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