Ovia Health is transforming the way women and families are supported along the parenthood journey, through direct to consumer fertility, pregnancy, and parenting apps and a maternity and family benefits solution for employers and health plans.

The team approached us in late 2017 to refine their outbound lead acquisition methods. They wanted to ensure that they had a tight strategy that would demonstrate real results in the form of prospective companies interested in offering Ovia Health’s employer offering as part of their benefits package.

Jump to Results ↓

Business Goals

  • Need to increase market awareness among key audience members
  • Ensure paid campaigns resulted in effective placements
  • Source new leads
  • Precisely target a narrow core audience

Our Solution

  • Integrated a top, middle, and bottom funnel approach across campaigns
  • Developed new audience segments based on internal and external research and insights
  • Created new messaging that would resonate with the audience
  • Launched new paid campaigns on LinkedIn and Facebook

The Result


200+

New MQLs

108%

Conversion Rate Improvement

39%

Reduction in Cost/Lead

Testimonial

“We challenged Mat and his team to drive quality leads for our sales team, and over the course of the last year we’ve done just that, generating conversations with key prospects. Mat is always willing to think creatively and work as part of the team to get the job done — it’s been a pleasure working with Bern Digital.”

Sarah Coppersmith
Director, Communications + Brand Strategy, Ovia Health

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